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Oral Hygiene in Austria

Euromonitor International
July 1, 2009
76 Pages - SKU: EP2465060

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Austria

Euromonitor International's Oral Hygiene in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change. Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the cosmetics & toiletries industry
Pinpoint growth sectors and trends and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Oral Hygiene in Austria
Euromonitor International
July 2009
List of Contents and Tables
Executive Summary: Value Sales Slow in 2008 Compared With the Previous Year
Men's Grooming Products and Natural Ingredients Shape the Market
the Market Remains Dominated by Beiersdorf and L'Oréal Österreich
Concentration of Cosmetics and Toiletries Retailers Increases
Forecast for Cosmetics and Toiletries Is Cautiously Optimistic
Key Trends and Developments
Economic Slump Hits Austria
the Population Continues To Grow, Albeit That It Is Getting Older
Polarisation of the Market
the Organic and Natural Trend Continues To Grow in Austria
Parapharmacies/drugstores Still Growing Strongly
Market Data: Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2003-2008; Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008; Table 3 Sales of Premium Cosmetics by Sector: Value 2003-2008; Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2003-2008; Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2004-2008; Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2004-2008; Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2005-2008; Table 8 Penetration of Private Label by Sector by Retail Value 2003-2008; Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2003-2008; Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2008; Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2008-2013; Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2008-2013; Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2008-2013; Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2008-2013
Appendix
Gift Sets
Definitions: Summary 1 Research Sources
Ballograf Bic Austria GmbH
Strategic Direction
Key Facts: Summary 2 Ballograf Bic Austria GmbH: Key Facts; Summary 3 Ballograf Bic Austria GmbH: Operational Indicators
Company Background
Competitive Positioning: Summary 4 Ballograf Bic Austria GmbH: Competitive Position 2008
Cosmopolitan Cosmetics GmbH
Strategic Direction
Key Facts: Summary 5 Cosmopolitan Cosmetics Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning: Summary 6 Cosmopolitan Cosmetics GmbH: Competitive Position 2008
Gebro Pharma GmbH
Strategic Direction
Key Facts: Summary 7 Gebro Pharma GmbH: Key Facts; Summary 8 Gebro Pharma GmbH: Operational Indicators
Company Background
Production: Summary 9 Gebro Pharma GmbH: Production Statistics 2007
Competitive Positioning: Summary 10 Gebro Pharma GmbH: Competitive Position 2008
Reckitt Benckiser Austria GmbH
Strategic Direction
Key Facts: Summary 11 Reckitt Benckiser Austria GmbH: Key Facts
Company Background
Production
Competitive Positioning: Summary 12 Reckitt Benckiser Austria GmbH: Competitive Position 2008
Wella-österreich Interkosmetik GmbH
Strategic Direction
Key Facts: Summary 13 Wella-Österreich Interkosmetik GmbH: Key Facts; Summary 14 Wella-Österreich Interkosmetik GmbH: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 15 Wella-Österreich Interkosmetik GmbH: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Data: Table 15 Sales of Oral Hygiene by Subsector: Value 2003-2008; Table 16 Sales of Oral Hygiene by Subsector: % Value Growth 2003-2008; Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2003-2008; Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2003-2008; Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2008; Table 20 Oral Hygiene Company Shares by Retail Value 2004-2008; Table 21 Oral Hygiene Brand Shares by Retail Value 2005-2008; Table 22 Toothpaste Brand Shares by Retail Value 2005-2008; Table 23 Mouthwash/Dental Rinses Brand Shares by Retail Value 2005-2008; Table 24 Forecast Sales of Oral Hygiene by Subsector: Value 2008-2013; Table 25 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2008-2013; Table 26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2008-2013; Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2008-2013

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