L'Oréal China, through the use of big data, will continue to optimise its marketing and sales strategy so as to provide improved products and services to consumers. Meanwhile, the company will also continue to invest in new product research and development in order to launch more tailored products to cater specifically for internet-savvy young consumers. In terms of distribution, the company will further consolidate its nationwide network to further penetrate lower-tier cities over the forecast...
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Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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