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Nutritionals in Kenya

Euromonitor International
July 1, 2008
24 Pages - SKU: EP2016694

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Kenya

Euromonitor International's Nutritionals in Kenya market report offers a comprehensive guide to the size and shape of the health and wellness nutritional market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.Product coverage: Herbal/traditional products; Slimming products; Sports nutrition; Vitamins and dietary supplements

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the health and wellness nutritional industry;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Executive Summary

Nutritionals Market Grows As Vitamins/dietary Supplements Leads

Nutritionals Grows As More Consumers Focus on Self-care

Medley Pharmaceuticals Pvt Ltd Leads Nutritionals

Chemists/pharmacies and Parapharmacies/drugstores Dominate Distribution

Health Trend Points To Continued Growth for Nutritionals

Appendix

National Legislation

Advertising

Self-medication and Preventive Medicine

Alternative Therapy

Diet Programmes

Local Products

Retail Distribution

Definitions

Summary 1 Research Sources

Vitamins and Dietary Supplements in Kenya

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 1 Sales of Vitamins and Dietary Supplements: Value 2002-2007

Table 2 Sales of Vitamins and Dietary Supplements: % Value Growth 2002-2007

Table 3 Vitamins and Dietary Supplements Company Shares 2003-2007

Table 4 Vitamins and Dietary Supplements Brand Shares 2004-2007

Table 5 Forecast Sales of Vitamins and Dietary Supplements: Value 2007-2012

Table 6 Forecast Sales of Vitamins and Dietary Supplements: % Value Growth 2007-2012

Herbal/traditional Products in Kenya

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 7 Sales of Herbal/Traditional Products: Value 2002-2007

Table 8 Sales of Herbal/Traditional Products: % Value Growth 2002-2007

Table 9 Forecast Sales of Herbal/Traditional Products: Value 2007-2012

Table 10 Forecast Sales of Herbal/Traditional Products: % Value Growth 2007-2012

Slimming Products in Kenya

Headlines

Trends

Competitive Landscape

Prospects

Sector Data

Table 11 Sales of Slimming Products: Value 2002-2007

Table 12 Sales of Slimming Products: % Value Growth 2002-2007

Table 13 Slimming Products Company Shares 2003-2007

Table 14 Slimming Products Brand Shares 2004-2007

Table 15 Forecast Sales of Slimming Products: Value 2007-2012

Table 16 Forecast Sales of Slimming Products: % Value Growth 2007-2012

Sports Nutrition in Kenya

Headlines

Trends

Competitive Landscape

Prospects

Summary 2 Sports Nutrition Brand Ranking 2005-2007

Sector Data

Table 17 Sales of Sports Nutrition: Value 2002-2007

Table 18 Sales of Sports Nutrition: % Value Growth 2002-2007

Table 19 Forecast Sales of Sports Nutrition: Value 2007-2012

Table 20 Forecast Sales of Sports Nutrition: % Value Growth 2007-2012

Biodeal Laboratories Ltd

Strategic Direction

Key Facts

Summary 3 Biodeal Laboratories Ltd: Key Facts

Company Background

Production

Competitive Positioning

Summary 4 Biodeal Laboratories Ltd: Competitive Position 2007

Prolab Nutrition Inc

Strategic Direction

Key Facts

Summary 5 Prolab Nutrition Inc: Key Facts

Company Background

Competitive Positioning

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Nutritionals in Kenya

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