Portuguese consumers are generally unfamiliar with noodles. Noodles have never been very popular in the Portuguese market, as local consumers show a significant preference for rice and pasta. However, they are showing increased interest in Asian cuisine, in part because of the high number of Asian restaurants in the country. In addition, Asian cuisine is perceived as healthy and light, which is in line with growing concern about health and excessive weight.
Euromonitor International's Noodles in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Noodles market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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