Non-Store Retailing in Kenya

Non-store retailing remained limited at the end of the review period, with sales of just KES638 million or less than half a percentage point of overall retailing. Sales continued to be limited by many consumers’ suspicions, with a strong preference for inspecting goods before purchase and paying in cash. Sales are also limited by a lack of strong competitors. Direct selling is the dominant channel with 85% value share in 2011, while the only two significant players are GNLD and Tianshi. Many...

Euromonitor International's Non-Store Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Direct Selling, Homeshopping, Internet Retailing, Vending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Non-Store Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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