Competition between grocery retailers continued to be the most important trend in nappies/diapers/pants in Norway in 2015. 2015 marked the 15th anniversary of the so-called “nappy wars” in Norway, which have seen large grocery retailers like Kiwi and Rema 1000 fight for overall share in the grocery channel by continuously slashing the prices of nappies/diapers in an attempt to attract young families, a crucial target group. This has resulted in Norway having some of the cheapest nappies/diapers...
Euromonitor International's Nappies/Diapers/Pants in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Nappies/Diapers/Pants market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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