Murray Goulburn Co-operative Co Ltd in Packaged Food (Australia)
Murray Goulburn Co-Operative’s strategy is to focus on value-added dairy products in order to avoid the heavy price competition characteristic of the Australian fresh milk industry. This includes a growing focus on shelf-stable milk and flavoured milk drinks, as well as a shift from spreadable oils and fats to butter. Fortunately for Murray Goulburn, this is also the direction that consumer purchasing preferences are heading.
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Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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