Mobile phones recorded a volume decline of 3% in 2015, mainly due to perpetual decline in the sales of feature phones. Nevertheless, smartphones demonstrated positive volume growth of 5% and became the most dynamic category in 2015, after a shrinkage of 4% that the category experienced in 2014, owing to increasing sales of new product launches, particularly smartphones with 4G LTE support. Increasing numbers of Turkey’s tech-savvy youth population, who are very close followers of cutting edge...
Euromonitor International's Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Mobile Phones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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