The emergence of Android-run smartphones with a similar appearance to a feature phone is encouraging feature phone users to migrate to smartphones. These phones are locally called galaho, offering the functionality of smartphones (known as sumaho) and the appearance and some features of feature phones (known as galapagos keitai-denwa). The term galapagos refers to Japanese feature phones' offer of unique features such as 1-seg reception, FeliCa (enabling feature phones to be use pre-paid...
Euromonitor International's Mobile Phones in Japan report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Mobile Phones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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