Mobile Phones in Greece
Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those of feature phones, and in 2014 six out of 10 of mobile phones sold in Greece were smartphones. It is clear that the momentum of smartphones is not coincidental; rather, it represents a new reality, whereby smartphones have established their...
Euromonitor International's Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.