The first wave of local currency devaluation took place in December 2014 in Russia. Prices went up and Russians looked for ways to invest their money in order not to lose it. Many consumers decided to spend their money on consumer appliances, which resulted in growing volume sales of microwaves in 2014. The second wave of local currency devaluation took place in early 2015, and volume sales started to decline. Consumers are afraid to spend money due to uncertainty in the region and drastically...
Euromonitor International's Microwaves in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Microwaves market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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