Menswear accounted for a 37% value share of overall menswear and womenswear in 2016, and saw slower value growth than womenswear in this year. Compared with womenswear, menswear has fewer varieties, with few men closely following international fashion trends, leading to less frequent purchases. Moreover, the government’s anti-corruption campaign severely dampened the growth of high-end menswear in 2016, in addition to the overall economic slowdown in China. Besides, to boost sales some manufactu...
Euromonitor International's Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Menswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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