2015 saw a noticeable increase in spending on clothing among Austrian men, which was part of a general trend which developed over the course of the review period. The enhancement of one’s appearance has become exceedingly important for Austria’s modern young men, certainly more so than it was for Austrian men of previous generations. Wearing the right apparel is perceived as boosting one’s image and improving one’s social status, giving one the opportunity to impress one’s friends. For these...
Euromonitor International's Menswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Menswear market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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