Men's Outerwear in Japan

Men’s outerwear performed well in 2011, actually growing at a positive rate in contrast to the previous three years’ contraction. Value growth was attributed to higher average selling prices as a result of value-added garments and increased product costs such as cool-fit and dry-fit technologies added to men’s shirts and suits. Volume growth was largely driven by consumers’ positive reaction to the Japanese Government’s Cool Biz campaign, aimed at promoting further casual attire in response to...

Euromonitor International's Men's Outerwear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.