Men's Grooming in Vietnam

In 2011, men’s grooming increased by 21% in current value terms. The strong growth was attributable to manufacturers’ advertising campaigns that successfully boosted men’s interest in self-grooming. Additionally, demand for men’s grooming products was boosted by the increasing number of metrosexual men who paid great attention to their personal care. The consumer base for men’s grooming was mostly young to middle-aged males in urban areas.

Euromonitor International's Men's Grooming in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Grooming market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.