After a difficult 2014 when Mattel Inc saw revenue decline by 5.6%, the company has made management changes and acquired Mega Brands Inc to gain a foothold in the fast-growing construction toys segment. This profile analyses the company’s position in an equally challenging operating 2015 and 2016, made more difficult by the loss of licensing rights to key properties from The Walt Disney Co.
Euromonitor International’s Mattel Inc in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Toys and Games market;
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