Matas aims to retain its central position in the beauty and personal care market in Denmark over the forecast period through offering a strong mix of both premium products and mass brands, including its own private label ranges. This will be supported by the retailer’s loyalty programme, Matas Club. In addition, Matas will continue to focus heavily on online sales over the forecast period, expecting to generate an increasing share of its revenue in this channel.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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