Mars UK may face further share erosion in the forecast period, due to consumers buying a widening range of brands and an ongoing premiumisation trend. However, the company is expected to continue to fight aggressively for share and will seek to offer new product development and marketing tailored to a wide range of consumer needs in pet care. In addition, if the company succeeds in acquiring Iams and Eukanuba in the UK, this would expand its portfolio into premium dog and cat food. The company i...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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