Loyalty Marketing: Attracting and Retaining Customers in Difficult Times
Euromonitor International
May 9, 2009 36 Pages - SKU: EP2388539
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Loyalty marketing has emerged as an integral part of the marketing strategies of retailers, travel groups and other service providers as they seek to maintain or expand their existing customer base in an ever more competitive environment. This briefing examines its place in marketing consumer goods and services in the downturn, citing innovate examples in core sectors like retail and tourism and gives an idea of what the future holds
Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage
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- Loyalty Marketing: Attracting and Retaining Customers in Difficult Times
- Euromonitor International
- May 2009
- Contents
- EXECUTIVE SUMMARY
- Overview
- Summary Types of Loyalty Programme
- Market Drivers
- Summary Factors Affecting Loyalty Marketing 2008
- Key Trends
- Outlook
- INTRODUCTION
- Definitions
- History of Loyalty Marketing
- MARKET DRIVERS
- Economic Factors
- Table GDP Growth in Major Markets 2003-2008
- Retail Trends
- Table Global Retail Sales 2003-2008
- Chart Largest Retail Markets 2008
- Chart Grocery Retailer Concentration in Developed Markets 2008
- Summary World's Leading Retailers 2008
- Chart Global Penetration of Selected Retail Formats 2003/2008
- Travel Trends
- Table Airline Industry Challenges 2007
- Table Global Tourism Arrivals 2003-2008
- Summary Selected Major Travel and Tourism Companies 2008
- The Growing Importance of Data Mining
- Changing Legislation
- Increased Internet Usage
- Table Internet Shopping as a % Total Retail Sales by Market 2003/2008
- Growing Use of Financial Cards
- Table Credit and Store Cards in Circulation 2003-2008
- Chart Top Ten Markets for Store Cards 2008
- THE LOYALTY MARKET
- Measuring Success
- Table USA: Frequent Shopper Programme Success Indicators 2008
- Chart UK: Penetration of Loyalty Schemes 2003-2008
- Chart UK: Penetration of Loyalty Schemes by Sector 2008
- Loyalty Agency Developments
- KEY TRENDS IN THE RETAIL SECTOR
- Overview
- Major Loyalty Programmes
- Summary Selected Retailer Loyalty Programmes in Major Markets 2008
- Coalition Schemes
- Summary Selected Coalition Loyalty Programmes in Major Markets 2008
- Credit Card Reward Programmes
- Summary Selected Store and Credit Card Loyalty Programmes 2008
- Growth in emerging markets
- Summary Selected Major Coalition Loyalty Programmes in Emerging Markets 2008
- Use of Data
- Table US: Information Collected Through Frequent Shopper Programmes 2008
- Table US: Ways of Leveraging Collected Data 2008
- Table US: Frequent Shopper Programme Benefits 2008
- Loyalty and the Environment
- Technology in Loyalty Marketing
- Couponing
- KEY TRENDS IN THE TRAVEL SECTOR
- Overview
- Company Activity
- Summary Major Travel Company Loyalty Programmes 2008
- Credit Card Loyalty Programmes
- Summary Selected Credit Card/Travel Partnerships 2008
- Reward Differentiation
- Internationalisation
- TRENDS IN OTHER SECTORS
- Entertainment
- Fuel
- FUTURE OUTLOOK
- Trends to Watch
- Chart Forecast Global GDP Growth 2008-2013
- Table Forecast Number of Personal Credit Cards and Store Cards in Circulation 2008-2013
- Recommendations
- Summary Key Success Factors in Loyalty Marketing
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