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For the Love of the Game - Global Sporting Habits and Implications for Marketers

Euromonitor International
August 1, 2008
68 Pages - SKU: EP2016394

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Global

For the Love of the Game - Global Sporting Habits and Implications for Marketers. Sport watching and participation habits and how they impact on brands and consumer goods marketing. Euromonitor International strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.

Executive Summary

Drivers

Levels of Engagement With Sport

Chart 1 Overlap of Leading Sports by Interest, Participation and Spectating 2007

Trends in Key Markets

Summary 1 Summary of Sporting Preferences in Key Markets 2007

Outlook

Summary 2 Opportunities Created by Globalisation of Sport

Introduction

Drivers

Attitudes Towards Sports

Chart 2 General Interest in Sport by Country 2007

Summary 3 National Sports in Major Markets 2008

Summary 4 Most Popular Sports 2007

Chart 3 Leading Sports by Participation Rate 2007

Chart 4 Leading Spectator Sports 2007

Analysis of Major Sporting Events

Summary 5 Rugby World Cup: Viewing Figures 1995-2007

TV Watching

Table 1 US TV Viewing Trends 2001-2006

Table 2 Digital Satellite Pay-TV Subscribers in Europe by Key Market 2002/2007

Table 3 Mobile TV Penetration in the US 2007

Sports-related Marketing

Table 4 Leading Companies Associated with Sports Sponsorship 2007

Summary 6 Beijing Olympic Games: Worldwide Olympic Partners 2008

Summary 7 South Africa FIFA World Cup 2010 Sponsors

Table 5 Leading International Sports Personalities 2007

Trends in Key Markets

Australia

Summary 8 Australia: Top 10 Sports by Self-reported Interest 2007

Table 6 Australia: Characteristics of Frequent Participants in Physical Activity 2006

Table 7 Australia: Participation in Organised Activity by Type of Organisation 2006

Table 8 Australia: Top 10 Organised Activities by Type 2001/2006

Table 9 Australia: Characteristics of People Attending Sport 2006

Table 10 Australia: 15 Most Popular Spectator Sports 2006

Chart 5 Australia: % Viewing by Type of TV 2002-2007

Table 11 Australia: Household Expenditure on Selected Sport and Fitness Products and Services 1999/2004

Brazil

Table 12 Brazil: Levels of Engagement With Sport by Age Group 2008

Table 13 Brazil: Seven Most Practised Sports 2006

Table 14 Brazil: 10 Sports Most Consumed Through the Media 2006

Chart 6 Brazil: Sports by Type of Media 2006

Chart 7 Brazil: Expenditure on Sports Clothing, Equipment and Related Articles in 2007

China

Summary 9 China: Top 10 Sports by Self-reported Interest 2007

Table 15 Leading International Sports Personalities Cited by Chinese People 2007

France

Table 16 France: National Expenditure on Sport 2001-2005

Summary 10 France: Top 10 Sports by Self-reported Interest 2007

Table 17 France: Leading Sports by Number of Members 2005-2006

Table 18 Leading International Sports Personalities Cited by French People 2007

Table 19 France: Household Expenditure on Sport 2001-2005

Germany

Summary 11 Germany: Top 10 Sports by Self-reported Interest 2007

Table 20 Germany: Leading Sports by Number of Club Members 2005

Table 21 Leading International Sports Personalities Cited by German People 2007

Table 22 Germany: Household Expenditure on Sport 2000

Japan

Summary 12 Japan: Top 10 Sports by Self-reported Interest 2007

Table 23 Japan: Number of People Participating in Physical Activity by Type 2006

Table 24 Japan: Most Popularly Viewed Sports 2005/2007

Table 25 Leading International Sports Personalities Cited by Japanese People 2007

Chart 8 Japan: Expenditure on Sports-related Items by Category 2007

Summary 13 UK: Top 10 Sports by Self-reported Interest 2007

Table 26 UK: Adult Participation Rates by Type of Activity and by Sex 2002

Table 27 Top 10 Sports Watched on TV 2005

Chart 9 UK: Attitudes Towards the Olympic Games 2008

Table 28 Leading International Sports Personalities Cited by British People 2007

Table 29 UK: Consumer Expenditure on Sporting Goods and Services 2003-2007

Summary 14 US: Top 10 Sports by Self-reported Interest 2007

Table 30 US: Top 10 Most Popular Sports 2002-2006

Table 31 US: Participation in Selected Sports Activities 2005/2007

Table 32 US: Selected Spectator Sports 2002-2006

Summary 15 US: Top 10 TV Sporting Events by Ratings 2007

Table 33 US: Sports Goods Sales by Category 2002-2006

Future Trends

Table 34 US: Attitudes Towards Attending Future Sports Events, June 2008

Summary 16 Forthcoming Global Sporting Events 2010-1014

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