Lotte Hi Mart Co Ltd in Consumer Electronics (South Korea)
The current strategic direction for Lotte Hi Mart Co Ltd is to strengthen its online and mobile sales channels, in addition to its established network of physical stores. The company is investing Won10 billion in the restructuring of its online mall, which will be completed in the latter part of 2015. In order to maximise synergies between the offline and online/mobile channels, the company will differentiate the product offerings based on detailed consumer data analysis. The physical stores...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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