Over the forecast period, The Lion Group is expected to experience a slowdown in its distribution expansion rate and focus on strategic marketing with appealing public events in order to create an engaging one-stop entertaining and shopping destination. With one store closing in Hanoi in January 2015, the group is expected to be more cautious in its bid to gain further penetration over the forecast period in terms of target audience and store location.
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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