Lidl Suomi Ky is the only grocery discounter operating in Finland and it is set to continue focusing on offering value-for-money private label products. The company is also expected to continue catering to local consumer tastes and preferences by offering well-known domestic brands alongside its private label products. The player’s core strategy for the forecast period is to maintain, develop and expand its network of outlets in the country. According to a company statement in 2015, it has...
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