Apart from the biggest categories of laundry detergents and fabric softeners, which are traditionally important in Serbia, some smaller categories gained popularity among Serbian consumers. Laundry aids registered 8% current value growth in 2014, while spot and stain removers increased by 7%. These products are becoming more readily available as their distribution improves but consumers are also better informed about them via advertising.
Euromonitor International's Laundry Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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