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Laundry Care In Saudi Arabia

Euromonitor International
February 1, 2012
31 Pages - SKU: EP6799803

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Saudi Arabia

Both economy and value-added laundry care saw a strong performance at the end of the review period. Economic concerns resulted in many low-income consumers seeking out the lowest possible prices, which benefited economy brands and those that used frequent price promotions such as Al Watania. Mid- and high-income consumers meanwhile continued to drive growth in value-added niches, supporting over 4% volume growth in product areas such as liquid fabric softeners, fabric fresheners and colour safe...

Euromonitor International's Laundry Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN SAUDI ARABIA
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators: Table 1 Household Penetration of Washing Machines 2005-2010
Category Data: Table 2 Sales of Laundry Care by Category: Value 2005-2010; Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010; Table 4 Sales of Laundry Aids by Category: Value 2005-2010; Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010; Table 6 Sales of Laundry Detergents by Category: Value 2005-2010; Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010; Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010; Table 9 Laundry Care Company Shares 2006-2010; Table 10 Laundry Care Brand Shares 2007-2010; Table 11 Laundry Aids Company Shares 2006-2010; Table 12 Laundry Aids Brand Shares 2007-2010; Table 13 Laundry Detergents Company Shares 2006-2010; Table 14 Laundry Detergents Brand Shares 2007-2010; Table 15 Forecast Sales of Laundry Care by Category: Value 2010-2015; Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015
Abu Dawood Industrial Co in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 1 Abu Dawood Industrial Co: Key Facts; Summary 2 Abu Dawood Industrial Co: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 3 Abu Dawood Industrial Co: Competitive Position 2010
National Fertilizer Co Ltd in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 4 National Fertilizer Co Ltd: Key Facts; Summary 5 National Fertilizer Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 6 National Fertilizer Co Ltd: Competitive Position 2010
Saudi Industrial Detergents Co (sidco) in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 7 Saudi Industrial Detergents Co (Sidco): Key Facts; Summary 8 Saudi Industrial Detergents Co (Sidco): Operational Indicators
Company Background
Production
Competitive Positioning: Summary 9 Saudi Industrial Detergents Co (Sidco): Competitive Position 2010
Wafir Factory for Industrial Detergents in Home Care (saudi Arabia)
Strategic Direction
Key Facts: Summary 10 Wafir Factory For Industrial Detergents: Key Facts; Summary 11 Wafir Factory For Industrial Detergents: Operational Indicators
Company Background
Production
Competitive Positioning: Summary 12 Wafir Factory For Industrial Detergents: Competitive Position 2010
Executive Summary
Economic Growth Encourages Consumers To Buy More and Trade Up
Strong Focus on Antibacterial Products in 2010
Multinationals Dominate With Strong Investment in Innovation and Marketing
Supermarkets/hypermarkets Continue To Extend Dominance
Stronger Constant Value Growth Ahead As Consumers Trade Up
Key Trends and Developments
High Inflation Encourages Focus on Price
Crowded Homes Boost Interest in Antibacterial and High Power Products
Busier Lifestyles Boost Demand for Convenience
Supermarkets/hypermarkets Extend Dominance by Offering Choice and Value
Market Indicators: Table 17 Households 2005-2010
Market Data: Table 18 Sales of Home Care by Category: Value 2005-2010; Table 19 Sales of Home Care by Category: % Value Growth 2005-2010; Table 20 Home Care Company Shares 2006-2010; Table 21 Home Care Brand Shares 2007-2010; Table 22 Penetration of Private Label by Category 2005-2010; Table 23 Sales of Home Care by Distribution Format: % Analysis 2005-2010; Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2010; Table 25 Forecast Sales of Home Care by Category: Value 2010-2015; Table 26 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions: Summary 13 Research Sources

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