Laundry Care in Portugal
During 2015, laundry care continued to benefit from the upbeat mood in liquid detergents. On the one hand, many new products have been launched in liquid tablet detergents since 2013 and this has led to the creation of a new category in Portugal and also new demand. These innovative products are more expensive than others sold in different formats. As a result, value sales in the category were boosted by the conversion to liquid tablets. On the other hand, consumers’ ongoing adoption of...
Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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