Laundry Care in Portugal

Euromonitor International
April 15, 2014
29 Pages - SKU: EP5234496
Countries covered: Portugal

Laundry Care in Portugal

Liquid detergents have had longstanding success in Portugal. The liquid format became bigger than powder in value terms in 2012. Liquids continued to grow in 2013 and account for the largest proportion of laundry detergents sold in Portugal. This is not the only change that laundry detergents witnessed. After showing a preference for liquids, consumers are now experimenting with other formats such as concentrated liquid and liquid tablet detergents. Unilever’s Skip “Pequeno e Poderoso” (Skip...

Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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