Laundry Care in Portugal

Portuguese consumers’ awareness of environmental issues continued to be a factor behind the success of concentrated products, which are also more perfumed and more convenient. In spite of the poor economic environment, laundry care managed to post an increase in 2011, driven by staple home care products such as automatic detergents and fabric softeners. The main category remained automatic detergents, which posted 2% current value growth in 2011, as consumers wash every type of clothing using...

Euromonitor International's Laundry Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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