Laundry Care in Indonesia

Continuous robust economic growth in 2011 increased spending among Indonesian households as result of growing disposable income. Along with the increasing number of women and mothers in the workforce, total income per family also increased together with the rising cost of living, particularly in major cities. As a result there was a gradual shift in families with increasing disposable income towards purchasing more sophisticated laundry care products such as switching from bar detergents and/or...

Euromonitor International's Laundry Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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