Laundry Care - Guatemala

Washing machine penetration rates are still low in Guatemala when compared with more developed countries. The washing machine penetration rate is currently only 43% in urban areas of Guatemala and negligible in rural areas. The most common method for washing clothes in Guatemala is still by hand, although acquiring a washing machine becomes more attainable every year. The prices for washing machines have lowered thanks to popular electronic stores that target middle and low-income families,...

Euromonitor International's Laundry Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.