Laundry care products continued to be a necessity in 2015. Despite the recession and the fact that Finns continued to compare prices and opt for more affordable products, current value growth remained positive, albeit sluggish. However, purchasing decisions were based on many factors, including efficacy, environmental-friendliness, allergen content, maintaining washing machine longevity and value-added features such as specialist products for different fabrics. New product development continued...
Euromonitor International's Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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