Laundry care remained a challenging category in Finland in 2016. Due to a prolonged sluggish economy, consumers continued to opt for cheaper price points both within and between brands. As a consequence, marketing and advertising efforts were intensified even more than in previous years, leading to continuous bulk discounts and sales campaigns. These actions were considered counterproductive rather than favourable for the development of laundry care in 2016. Moreover, some distinctively Finnish...
Euromonitor International's Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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