Laundry Care in Denmark

Over the review period the sustainability trend continued to shape demand and drive growth in laundry care. Danes became increasingly aware of how their consumption impacts the environment and demanded eco-friendly products and “green” packaging. In laundry care, consumers are looking for concentrated solutions that are effective at low temperatures and are available in smaller, refillable and recyclable packaging. As Danes are willing to pay extra for eco-friendly products, the category has...

Euromonitor International's Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Laundry Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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