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Laundry Care In Austria

Euromonitor International
February 1, 2012
24 Pages - SKU: EP6799800

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Austria

Laundry care has by far the largest share in the Austrian home care market, accounting for nearly half of the total value sales in 2010. The category has weathered the economic crisis well; high promotional activitiy has helped to sustain sales, and consumers have also been found to prefer trusted brands over cheaper alternatives. Laundry detergents and also spot and stain removers have a particularly low share of private label products.

Euromonitor International's Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Laundry Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

LAUNDRY CARE IN AUSTRIA
Euromonitor International
February 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators: Table 1 Household Penetration of Washing Machines 2005-2010
Category Data: Table 2 Automatic detergents by type: % value analysis 2005-2010; Table 3 Sales of Laundry Care by Category: Value 2005-2010; Table 4 Sales of Laundry Care by Category: % Value Growth 2005-2010; Table 5 Sales of Laundry Aids by Category: Value 2005-2010; Table 6 Sales of Laundry Aids by Category: % Value Growth 2005-2010; Table 7 Sales of Laundry Detergents by Category: Value 2005-2010; Table 8 Sales of Laundry Detergents by Category: % Value Growth 2005-2010; Table 9 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010; Table 10 Laundry Care Company Shares 2006-2010; Table 11 Laundry Care Brand Shares 2007-2010; Table 12 Laundry Aids Company Shares 2006-2010; Table 13 Laundry Aids Brand Shares 2007-2010; Table 14 Laundry Detergents Company Shares 2006-2010; Table 15 Laundry Detergents Brand Shares 2007-2010; Table 16 Forecast Sales of Laundry Care by Category: Value 2010-2015; Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts: Summary 1 Erdal GmbH: Key Facts; Summary 2 Erdal GmbH: Operational Indicators
Company Background
Production: Summary 3 Erdal GmbH: Production Statistics 2010
Competitive Positioning: Summary 4 Erdal GmbH: Competitive Position 2010
Executive Summary
Home Care Market Strengthens With Economic Recovery From Recession in 2010
Indulgence Factor Allows Air Care To Grow Fastest in Home Care in 2010
Multinational Brands Dominate But Local Competitors Have Their Stake
Innovations Given, Positive Growth Awaits Home Care Market
Key Trends and Developments
More Consumers Are Looking for Scent and Aesthetics
Green Goes Big: Striving for Comprehensive Sustainability
Retailers and Brands Fight Back: Price Wars Over Discounters
Hygiene and Disinfectant Function Grow in Importance
Market Indicators: Table 18 Households 2005-2010
Market Data: Table 19 Sales of Home Care by Category: Value 2005-2010; Table 20 Sales of Home Care by Category: % Value Growth 2005-2010; Table 21 Home Care Company Shares 2006-2010; Table 22 Home Care Brand Shares 2007-2010; Table 23 Penetration of Private Label by Category 2005-2010; Table 24 Sales of Home Care by Distribution Format: % Analysis 2005-2010; Table 25 Sales of Home Care by Category and Distribution Format: % Analysis 2010; Table 26 Forecast Sales of Home Care by Category: Value 2010-2015; Table 27 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions: Summary 5 Research Sources

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