Laboratorios Cofarma SA is a medium-sized domestic company that has seen a very strong sales growth thanks to a strong focus on new product development and innovation with its leading brands Tergo and Bonaire. Over the forecast period, the company will strive to strengthen Rayol, its home insecticides brand, at the regional level, something that will be a challenge due to the domination of Raid. In addition it aims to continue extending the portfolio of its leading brands (Bonaire and Tergo)...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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