Kroger Co, the US-focused grocery giant, enjoyed substantial growth over the review period as the domestic grocery market consolidated. Kroger’s growth was partly driven by acquisition, most recently the purchase of Harris Teeter in 2013 and Roundy’s Inc in 2015, while its sophisticated private label offer, underpinned by extensive manufacturing capacity and a commitment to low prices, drove organic growth. The company is well positioned to increase its market share over the forecast period.
Euromonitor International’s Kroger Co in Retailing (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Retailing industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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