Keroche Breweries’ strategic drive is to focus on acquiring a 20% total volume share of alcoholic drinks in Kenya through increasing its production capacity, widening its product distribution to prevent stock outs, as well as engaging in active marketing campaigns to develop brand awareness.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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