Juice in Russia became the most affected soft drinks category facing the significantly worsened consumer purchasing power. Despite the major local and international producers’ efforts to maintain consumer interest by introducing new products and improved tastes, the category continued to strongly decrease. In 2015, juice showed a total volume decline of 13%, falling to 2.3 billion litres, while total value sales generated decrease of 6% at current 2015 prices reaching RUB159.3 billion. Such a...
Euromonitor International's Juice in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: 100% Juice, Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Juice market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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