As a category, jeans suffered its first value sales decline since 2009 and faced stiff competition again in 2015 from continued interest in more casual apparel, as the “athleisure” trend continued to capture share. What was once considered a casual go-to, jeans are increasingly seen as a dressed-up version of what they once were, and are therefore falling out of fashion in Canada for less formal “athleisure” apparel. Jeans continued to fall out of style with both younger consumers as well as...
Euromonitor International's Jeans in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Jeans market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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