Jeans accounted for only 7% of total value sales of outerwear in Austria in 2015, therefore remaining a relatively small apparel and footwear category. Nevertheless, jeans are considered indispensable items in the wardrobes of all modern Austrian consumers, not least as they epitomise the informal, leisurely lifestyle most Austrians aspire to, sales are also benefiting from the shift towards more comfortable and casual clothing. Furthermore, thanks to the marketing activities of the leading...
Euromonitor International's Jeans in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Jeans market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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