Irons in South Korea
Penetration of irons in Korea was around 63% as of 2012, which decreased from 65% in 2009. As double-income households increased and Laundromat use accelerated, irons struggled. Severe competition from Laundromats led to a price decline, attracting consumers within a short period of time. Chain structured Laundromat’s price competition meant that the cost of dry cleaning one shirt dropped to only Won1,000. If one person wears five shirts per week, it is a very economical price level at only...
Euromonitor International's Irons in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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