Irons in the Philippines

Irons in the Philippines

Volume and value sales of irons increased in 2012, both recording growth of 6%. With unit prices as low as Ps300, the widespread availability of cheaper alternatives somewhat assisted in stimulating greater demand, as even low-income households were able to afford to purchase traditional dry irons and steam irons. Filipinos were also less reluctant to replace broken units or upgrade to better models, due to the presence of these lower-priced options. Hence, the penetration rate of irons...

Euromonitor International's Irons in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Irons market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.