Countries covered: Malaysia
Growth remained moderate in irons in Malaysia during 2011. This was mainly due to the category reaching saturation point, leaving replacement purchases to drive volume sales. Irons are considered to be essential consumer appliances for every Malaysian household. During 2011, the proportion of irons sold in Malaysia which are traditional dry irons decreased to 50%, while the proportion of traditional steam irons increased to 46%.
Euromonitor International's Irons in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food and Meat Slicers, Food Processors, Freestanding Hobs, Grinders and Choppers, Hair Care Appliances, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-filled Radiators, Oral Care Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Panel Heaters, Rice Cookers, Robotic Vacuum Cleaners, Rotisseries and Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Standard Vacuum Cleaners, Toasters, Waffle Makers.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
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- IRONS IN MALAYSIA
- Euromonitor International
- February 2012
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 1 Sales of Irons: Volume 2006-2011
- Table 2 Sales of Irons: Value 2006-2011
- Table 3 Sales of Irons: % Volume Growth 2006-2011
- Table 4 Sales of Irons: % Value Growth 2006-2011
- Table 5 Unit Sales of Irons by Format: % Breakdown 2006-2011
- Table 6 Company Shares of Irons 2007-2011
- Table 7 Brand Shares of Irons 2008-2011
- Table 8 Forecast Sales of Irons: Volume 2011-2016
- Table 9 Forecast Sales of Irons: Value 2011-2016
- Table 10 Forecast Sales of Irons: % Volume Growth 2011-2016
- Table 11 Forecast Sales of Irons: % Value Growth 2011-2016
- Pensonic Holdings Bhd in Consumer Appliances (malaysia)
- Strategic Direction
- Key Facts
- Summary 1 Pensonic Holdings Bhd: Key Facts
- Summary 2 Pensonic Holdings Bhd: Operational Indicators
- Company Background
- Production
- Competitive Positioning
- Summary 3 Pensonic Holdings Bhd: Competitive Position 2011
- Executive Summary
- Consumer Appliances in Malaysia Exhibits An Improved Performance During 2011
- Eco-friendly Products Begin To Capture the Attention of Malaysian Consumers
- Panasonic Malaysia Sdn Bhd Maintains Its Leading Position
- Intensified Promotional Efforts Lead To Volume Share Gains
- Consumer Appliances To Sustain Growth in the Forecast Period
- Key Trends and Developments
- Busy Consumers Seek Convenience
- Electrical Goods Retailers Helps To Sustain Growth in Consumer Appliances
- Increase in Competition for Both International and Domestic Players
- Reaching Consumers Through the Internet
- Value-for-money Launches and Promotions Stimulate Interest in Consumer Appliances
- Market Indicators
- Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
- Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2011
- Market Data
- Table 14 Sales of Consumer Appliances by Category: Volume 2006-2011
- Table 15 Sales of Consumer Appliances by Category: Value 2006-2011
- Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
- Table 17 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
- Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
- Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
- Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2006-2011
- Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2006-2011
- Table 22 Sales of Small Appliances by Category: Volume 2006-2011
- Table 23 Sales of Small Appliances by Category: Value 2006-2011
- Table 24 Sales of Small Appliances by Category: % Volume Growth 2006-2011
- Table 25 Sales of Small Appliances by Category: % Value Growth 2006-2011
- Table 26 Company Shares of Major Appliances 2007-2011
- Table 27 Brand Shares of Major Appliances 2008-2011
- Table 28 Company Shares of Small Appliances 2007-2011
- Table 29 Brand Shares of Small Appliances 2008-2011
- Table 30 Major Appliances by Distribution Format: % Breakdown 2006-2011
- Table 31 Small Appliances by Distribution Format: % Breakdown 2006-2011
- Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
- Table 33 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
- Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
- Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
- Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2011-2016
- Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-2016
- Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2011-2016
- Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2011-2016
- Table 40 Forecast Sales of Small Appliances by Category: Volume 2011-2016
- Table 41 Forecast Sales of Small Appliances by Category: Value 2011-2016
- Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
- Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
- Sources
- Summary 4 Research Sources
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