Irons in Japan

Euromonitor International
May 9, 2014
44 Pages - SKU: EP5247373
Countries covered: Japan

Irons in Japan

Irons in Japan continued to see negative growth in 2013. While premiumisation was seen in some consumer appliances categories such as rice cookers, the trend did not reach irons. The majority of consumers preferred to purchase economy or mid-priced models with standard features while manufacturers increased their efforts in introducing premium priced offerings. As a result, irons experienced a downward trajectory for two consecutive years since 2012.

Euromonitor International's Irons in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Irons market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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