In Germany, irons are considered to be standard equipment in virtually every household. As a result, nearly every household possesses at least one iron, resulting in very high levels of saturation in the category. In addition, the relatively long lifecycle of irons and the fairly limited focus on the category with regards to new launches by manufacturers also placed limits on the category’s overall volume growth potential. As a result, volume sales of irons registered negative growth in 2015.
Euromonitor International's Irons in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Irons market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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