Innovation Centring on Consumer Need to Drive Growth in Home Care

Euromonitor International
March 14, 2012
29 Pages - SKU: EP3818200
The economic downturn proved challenging for home care, with cheaper brands offering strong innovations at lower prices triggering a round of price promotion, making it difficult to drive value growth. Consumer demand in emerging markets is increasingly reflecting that of developed markets as they seek more specialised products. Going forward, brands perceived as good value for money, with a regionally diverse presence, are expected to drive strong growth.

Euromonitor International's Innovation Centring on Consumer Need to Drive Growth in Home Care global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



More Laundry Care & Detergents reports by Euromonitor International

Home Care - Malaysia by Euromonitor International
Home Care in MalaysiaHome care generated current value growth of 3% in 2013 and rose at a current CAGR of 4% over the review period. ...
Laundry Care - Malaysia by Euromonitor International
Laundry Care in MalaysiaSales of carpets gradually shrank over the review period. Timber and marble were the more-common choices as flooring material in Malaysia due ...
Home Care - the Philippines by Euromonitor International
Home Care in the PhilippinesIn 2013, the continued improvement in the Philippine economy translated into strong performance for home care. This was in light of ...
Home Care - Pakistan by Euromonitor International
Home Care in PakistanIn 2013, disposable incomes increased and the economy began to slowly recover. Pakistanis spent more on home care products as awareness of ...
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