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| Countries covered: Serbia and Montenegro Serbian ice cream is relatively still with similar volume sales performances year by year over the review period. There are two market leaders with their popular brands and with well-developed distribution networks. Yet, volume sales recorded slow declines in 2009 and 2010, which were the direct effect of the economic crisis that hit Serbian consumers in these years. In 2011, the situation is slightly better as volume performance is expected to recover just like in the period before 2009. Euromonitor International's Ice Cream in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change. Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report?
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