Ice Cream in Poland

Euromonitor International
December 3, 2013
64 Pages - SKU: EP5212264
Countries covered: Poland

Ice Cream in Poland

Per capita consumption of ice cream is steadily increasing, and is expected to exceed 3-litres per person in 2013. Manufacturers of ice cream are focusing on extending their consumer base by strong advertising support and launching regular innovations, particularly in new original flavours. A large number of new products are introduced every year, especially during the spring and summer. Ice cream also benefits from the indulgence and cocooning trends, as consuming ice cream is perceived as...

Euromonitor International's Ice Cream in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Ice Cream market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



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