Ice Cream in Indonesia

2012 witnessed a flurry of new product launches in ice cream, especially by the clear leader, Unilever Indonesia. During the year, the company launched new flavour variants for Wall’s Paddle Pop, Wall’s Magnum and Wall’s Buavita. It also introduced new ice cream products: Wall’s Dreamy Creamy and Wall’s Dung Dung. Meanwhile, the second-ranked player, Campina Ice Cream Industry, released Campina LuVe Litee, which claims to be the first mass-marketed non-dairy low-fat ice cream in the country.

Euromonitor International's Ice Cream in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Ice Cream market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.