Ice Cream in Hungary
Although a popular indulgence product, ice cream’s performance depends strongly on the weather, as consumption is highly seasonal. In 2014, the summer was not as hot or long as in previous years, while unit price growth also slowed. As a result, retail volume and value sales grew at a slower rate than in 2012 and 2013. The expansion of retail chains and the widening range of private label ice cream at lower prices also dampened retail value sales growth but benefited volume sales, as more...
Euromonitor International's Ice Cream in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Ice Cream market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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